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SPOTTED: Bold Reds and Soft Tailoring

March 24, 2013

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I spotted this girl on the street and the bright reds of her outfit and the floral design on her skirt made me immediately think of future trends. It made me think of the “Modern Myth” macro trend that WGSN had identified for Autumn/Winter 2014/15. This trend concentrates on the importance of mythological figures, patterns and motifs directing towards a global visual culture that is growing within the richer and more locally relevant products of designers (WGSN Creative Directive Team, 2012). The WGSN Paris Stylefile for A/W 13/14 mentions how fiery red hues are generating a bold look for tailoring with pops of contrasting black (Bibby, 2013). This macro trend is obvious through the increasing world trend of symbols, lifestyles and traditions of global consumers being made modern (Trendwatching.com, 2013), as seen in her modern take of the oriental floral print on her skirt. This luxe look has elements of mannish tailoring, which Paris confirmed to be one of the leading looks of the season (Bibby, 2013). There is an obvious element of architectural structuring as well as detail in the jacket, which Vogue (2013) has made known as an incoming trend. The way she has put together the deep hues of red with the soft tailored jacket has created a bold look. The bold red, yet softly tailored jacket combines the macro trend of the “Modern Myth” with the catwalk style of boyfriend blazers and boxy coats. The appearance of the gorgeous oriental-like floral print on her skirt in the affectionate hues of red has been spotted in the street style of Paris (Velásquez, 2013). We can see the “Modern Myth” trend of ‘nature being the architect (WGSN Creative Direction Team, 2012), due to her colour choice of deep reds, soft tailoring of her jacket and oriental-style floral prints.

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